How to Build and Monetize a Technology Entrepreneurship Blog: Content Strategy

Content Strategy: What should you write about?

If you look at my blog, I write about technology businesses. That is what I know about. That is what I care about. That is what I am passionate about.

I don’t pontificate about things that I don’t know much about. Within my domain of expertise, my writings are considered high value because of their depth of analysis.

Bottomline, write about things where you can be credible.

Let’s go back to our example earlier:

Let us say you are trying to build an entrepreneurship ecosystem in the Northeastern states of India like Assam, Arunachal, Manipur, etc.

Or in Ghana.

Your readers are aspiring entrepreneurs who are trying to learn how to build businesses and all the nuances thereof.

Your content needs to be aligned with this agenda.

A great starting point for this audience could be writing about various aspects of building a business.

We have published a large number of courses based on the 1Mby1M methodology on Udemy.

You could do those courses and write about topics I have dealt with in those courses.

This, in fact, gives you a perfect segue into monetization through an affiliate partnership with Udemy.

Let us say, you write about Bootstrapping. There are multiple 1Mby1M courses on Udemy on the subject. You can write numerous derivative posts based on them. And you can, then, seamlessly monetize through affiliate commissions by selling those courses.

In addition, you want to write about your local ecosystem. About the nuances of the issues faced by entrepreneurs within your community.

When I put developing the Indian ecosystem as a primary agenda of my blog, I wrote about the need for Indian entrepreneurs to focus on building products, not just services businesses. At the time, India was largely an IT Services based industry. [Indian Product Entrepreneurs: Your Time Has Come]

You should also celebrate your local heroes. I have a strong belief that local heroes matter. I have always put the spotlight on local success stories in various geographies around the world and celebrated their successes. Best of Bootstrapping: Bootstrapping by Piggybacking from Romania is a great story from an ecosystem that we don’t hear about much.

Photo Credit: David Schwarzenberg from Pixabay

This segment is a part in the series : How to Build and Monetize a Technology Entrepreneurship Blog