How to Build and Monetize a Technology Entrepreneurship Blog: Syndication Strategy

Syndication Strategy: Should you syndicate your content?

I have had a lot of success syndicating to a variety of different media partners. 

Seeking Alpha syndicates my Technology Stocks coverage.

I had a column on Forbes for several years that gave me global notoriety early on, giving me a platform from which to take on controversial subjects.

In 2008, I wrote The Coming Death of Indian Outsourcing and got a massive amount of hate mail for it. The CEOs of major outsourcing companies were calling me to discuss the article.

In 2009, I wrote Capitalism’s Fundamental Flaw that was on the home page of Forbes for a month.

In 2013, Harvard Business Review published my piece, How to Reduce ‘Infant Entrepreneur Mortality’, which led to several interesting discussions and several more articles. 

In 2014, I wrote The Future of Education: 10 Trends to Watch for Xconomy. I have also syndicated to Small Business Trends and many others.

Let us say, you start your blog on LinkedIn.

You should absolutely start syndicating to the other platforms right away.

That includes Medium, Quora, etc. 

In addition, high quality posts may be of interest to other higher profile publications.

If you have something worthwhile, we may be interested in syndicating for our blog.

All this would help you build credibility as a writer.

Someone credible endorsing you is of immense value.

Photo Credit: Karolina Grabowska from Pixabay

This segment is a part in the series : How to Build and Monetize a Technology Entrepreneurship Blog