Thought Leaders in Cyber Security: Bill Bruno, CEO of D4t4 (Part 1)

With more people on the Internet and more connected devices, the touchpoint for Cyber Fraud is increasing exponentially. We deep dive into problems, solutions, open problems, and entrepreneurial opportunities.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to the company.

Bill Bruno: I’m the CEO of D4t4 Solutions. It’s a publicly-traded company out of the UK. I’m based in Chicago. Our company is focused on helping clients activate and make better use of data across all of their digital touch points.

The company was founded quite a long time ago and we acquired a company in 2015 called Celebrus. It’s now what’s more traditionally referred to as a customer data platform focused on helping build positive customer experiences in a compliant way given all the privacy and compliance considerations today.

Almost a year ago, we launched a new platform focused on protecting consumers and brands from fraud. It was rooted in our pedigree of collecting digital data in a very meaningful and individual way. We saw an opportunity to work with customers who were trying to use marketing datasets for fraud detection.

If you google fraud prevention or fraud detection, it’s one of the largest challenges around the globe these days. Someone has tried to attack me via phishing probably three times in the last 12 hours. Everyone’s got a story. We decided to bring a platform into the market that we call our Fraud Data Platform designed to catch the fraudster before the fraud.

That’s our business – working with brands around the globe. About 80% of our business is in financial services and insurance. We’ve got some healthcare, retail, and travel customers as well. Really out there just trying to protect consumers and deliver a positive customer experience.

Sramana Mitra: Is it all enterprise customers that you’re selling to?

Bill Bruno: For the most part, yes. It’s mostly enterprise organizations. We work with three of the top 13 global banks around the globe, but we do have quite a bit of mid-market as well. We recognize everybody needs data. You might be at a different part of your digital transformation journey. Frankly, you might be at a different part of the growth trajectory of your business.

We have some businesses that are more startup-focused in certain markets. We also got a lot of clients in the midmarket. We can customize how we build out the platform so that it can grow with an organization. We really do partner with organizations and deliver what they need.

Sramana Mitra: Is banking your largest use case?

Bill Bruno: Banking is definitely up there. About 70% of our business is in secure verticals – finance, insurance, and healthcare.

Sramana Mitra: Let’s talk about the banking use case. Double-click down on that.

Bill Bruno: We have hundreds of them, but I’ll pick one that is at the forefront of everyone’s mind right now. It bridges the two worlds of marketing and fraud. A lot of the businesses that we work with are faced with a bit of a dilemma. They have consumers that demand privacy in today’s world. They demand that their data is protected and that the brands they share data with are good stewards of that information.

On the flip side of that, they also expect a very positive experience. A lot of that was sped up by the pandemic as we were forced to be stuck at home and figure out what to do with ourselves. It forced a lot of brands to figure out how to replace the face-to-face type of conversations and recreate that in a digital world.

This segment is part 1 in the series : Thought Leaders in Cyber Security: Bill Bruno, CEO of D4t4
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