Thought Leaders in Cloud Computing: Movius CEO Ananth Siva (Part 5)

Sramana Mitra: There’s a part of your story that I resonate with – having a corporate number that doesn’t move around. Some other employee mans that number. When the customer calls that number, they’re bound to get somebody. That is very compelling.

Permit me to play the devil’s advocate. I think your story is more compelling when you use that value proposition than all this trust and employees combining devices. It’s a very hairy area. The reason you hear me interacting with you to this extent on this topic is that I have worked on a company within our program that went through this issue.

As a result, I had a chance to think about this issue with the positioning problems. There is tremendous pushback for agreeing to be monitored. If there is monitoring going on, employees will want to separate their devices. This consolidation of devices assumes that employees are willing to consolidate devices. I’m pushing back on the fact that employees are not necessarily willing to consolidate devices because they don’t want to be monitored. There is nothing nebulous about it.

How do you get around that fact? Regarding your value proposition around combining devices and landfill, I wouldn’t go there. Your story is very compelling on the uniform corporate communication number. That’s compelling. It’s a very clean value proposition. I’m convinced of that value proposition.

Ananth Siva: We lead with that. Your earlier question was about emerging trends.

Sramana Mitra: It’s an open problem. This is an open problem that people haven’t cracked yet. It’s fair. The fact that employers want to know what their employees are doing on their time is fair. Not everything is deliverable-based. It’s a very hairy issue and it is an open problem.

Ananth Siva: Let me share with you something interesting that also happens. As you rightly said, our storyline goes – people move and positions remain.

Sramana Mitra: That’s very compelling.

Ananth Siva: People often leave the company but seldom in the industry. That becomes all about protecting the firm all the way to recording interactions. We also plugged AI to allow us to provide information like how is the call going, what is the sentiment, did I do what I was expected to do? Wouldn’t it be nice to be able to take this interaction, analyze it, and provide some insights to say, “Did I use the three keywords that I was taught to use??”

It could be one of the big pharma that spends billions of dollars in drug discovery, brings all their medical reps in, and then goes for product training. We have the ability to provide a good insight so that I, as a medical representative, know how I performed.

Sramana Mitra: This is a very hard problem. I don’t know if you’re imagining that you’re going to be solving this problem or you’re solving this problem. A lot of people are solving this right now.

Ananth Siva: If you look at our technologies and the patents we have, they are around hard problems.

Sramana Mitra: Is this a problem that you’re solving today?

Ananth Siva: We’re in advanced discussions and we’re in trials. We’re doing a number of POCs. There’s a medical hospital in the northeast where the simple use case was doctors have to communicate with patients. Today, you often call a number and it goes to the central switch. If a medical practitioner calls you back and you don’t answer, what number gets presented? One of the reasons is that nurses and physicians don’t want to give their personal numbers.

Sramana Mitra: The use case you presented of doctors not wanting to provide their private numbers, that’s a compelling use case. You’re talking about multiple value propositions. I’m convinced about your communication routing value proposition. The other stuff, I’m not as convinced.

Ananth Siva: We’ll just have to wait and see.

Sramana Mitra: It’s fair to treat them as good open problems.

Ananth Siva: It is. We’re going to give it a shot.

Sramana Mitra: Thank you for your time.

This segment is part 5 in the series : Thought Leaders in Cloud Computing: Movius CEO Ananth Siva
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