The Startup Velocity Question: What CAN be Fixed?

The lowest hanging fruit in terms of what CAN be fixed in a B-to-B SaaS venture is Positioning.

Even in B-to-C, Positioning can be fixed.

Sometimes, we switch from B-to-C to B-to-B.

If you are facing velocity challenges in a venture funded startup, look closely at your Positioning.

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Sales processes can also be fixed. You have to follow a good methodology. It has to be done against a Positioning hypothesis.

Product problems can be fixed, especially if it’s a matter of adding functionality. Again, it has to be done against a Positioning hypothesis.

Key Takeaways:

• Positioning is often the most impactful fix for startup ventures.
• Sales processes can be fixed by following a good methodology aligned with a Positioning hypothesis.
• Product problems, especially those related to functionality, can be addressed with a clear Positioning strategy.

My Question to You:

How is your Positioning working in YOUR market? Are you gaining traction?

If you think you need help, consider 1-on-1 Private Consulting with me. I will diagnose and create a path forward in an hour.

Image by Patrick Grüterich from Pixabay

This segment is a part in the series : The Startup Velocity Question