The Startup Velocity Question: Selling to CFOs under Tightening Budget Conditions

In a tightening market, budgets are under scrutiny.

CIOs and CMOS, some of the most active buyers of technology, change after 18 months.

Renewals are more important than new customers.

CFOs scrutinize renewals in excruciating detail.

Unless your product is adding REAL value, the customer is going to churn.

You cannot deliver high velocity growth with high churn rates.

Key Takeaways:

• In a tightening market, budgets are under intense scrutiny.
• Renewals become more important than acquiring new customers.
• Products must add real value to prevent customer churn.
• High churn rates make it difficult to achieve high velocity growth.

My Question to You:

Are you demonstrating clear ROI to your customers?

If you think you need help, consider 1-on-1 Private Consulting with me. I will diagnose and create a path forward in an hour.

Photo Credit: nerastudio from Pixabay

This segment is a part in the series : The Startup Velocity Question