The Startup Velocity Question: Positioning Drives Segmentation

What problem does your product solve with a unique unfair advantage?

What ideal customer has that problem?

These questions are at the heart of Positioning.

To derive Segmentation, you have to then characterize the ideal customer.

Here’s a scenario:

• Who’s buying the product?
• K-12 teachers. 
• Great! Why are they buying? 
• They want personalized skill-gap analysis for their class.

• I see. What grade?
• 9th Grade.
• What subject?
• Algebra.
• Okay. 9th Grade Algebra Teachers. Not K-12 Teachers. Your Segment is MUCH smaller!

Key Takeaways:

• Positioning is fundamental to effective market segmentation.
• Segmentation requires precise characterization of the ideal customer.
• Specific customer attributes can significantly narrow the target segment.
• Accurate segmentation is essential for realistic market sizing and strategy.

My Question to You:

What is your company’s unique unfair advantage?
If your startup is facing Positioning challenges and you need help, you can explore 1-on-1 Private Consulting with me. I will diagnose your Positioning and Segmentation problems in an hour.

Photo Credit: Daniel Braun from Pixabay

This segment is a part in the series : The Startup Velocity Question