2025 Resolution: Plan Your Startup Exit Strategy

As the new year begins, entrepreneurs need to think about new year resolutions.

Perhaps you have come to the conclusion that you will not seek further funding.

Instead, you will look for an Exit.

Now you have to show potential strategic acquirers how they can quickly drive revenues by pushing your product through their existing channels.

This is very much a Positioning game.

It is also entirely a Repeatability game.

How can an acquirer sell your product through their channel?

This cannot be founder-led sales.

It has to be a repeatable sales process.

There is a commonly held misconception among operators who do not understand positioning: We don’t want to invest in Positioning. We will be selling the company.

No you won’t.

Not without Positioning.

Not unless you are looking for a firesale.

Strategic acquirers would need to know where you fit in their portfolio.

They would need to see a credible TAM model.

They would need to understand Innovator’s Dilemma issues they may face due to cannibalization of their existing products.

They would need to understand up-sell / cross-sell triggers within their existing portfolio.

They would need to rationalize valuation against ROI.

And much, much more.

My Questions to You:

Are you looking for an exit in 2025?

If you think you need help, consider a free online mentoring session with me. We can discuss your exit options.

You can also jump into a full-year Acceleration by joining the 1Mby1M Premium program with me.

This segment is a part in the series : 2025 Resolution