1Mby1M Virtual Accelerator Investor Forum: With SC Moatti of Mighty Capital (Part 2)

Sramana Mitra: How does this audience stay engaged with you? You have this other platform that is adjacent to your fund activities. Is that a community? Is that a newsletter?

SC Moatti: If you go to our website, you’ll see that we have a number of online programs with videos, podcasts, and blog articles. Our website gets several hundreds of thousands of unique visitors every month. We have a number of offline programs in the major tech hubs. Every month in every city that we are present, we get anywhere from 100 to 300 people who get together to learn from a C-level person, to network, and to talk about what it takes to build a great product.

Sramana Mitra: I understand the model. Let’s do some case studies. Tell us about your portfolio. What have you invested in? How have you helped the portfolio companies get to market?

SC Moatti: I’ll take one of our recent investments. The company is called Amplitude. It’s an awesome company with an awesome team. They’re a cross-platform analytics provider. They go after Omniture and the likes. First of all, this is a great underdog success story. When they started, they were a small player. Through incredible execution and a great team, they took over the top spot in one vertical.

Sramana Mitra: Can you describe the business so we can follow along?

SC Moatti: It’s an analytics company as I said.

Sramana Mitra: Is it completely horizontal?

SC Moatti: It is horizontal, correct. Their customers include Mozilla, Intuit, and Walmart. They track everything that happens on your website or inside your mobile app. They give you stats about user behavior and user engagement.

Sramana Mitra: What is the winning value proposition that helped them win against the Omnitures of the world?

SC Moatti: First of all, they have a very solid product that is easy to use. Second, they are cross-platform by design. They provide that visibility. Third, they focus on actual customer-focused metrics like engagement as opposed to vanity metrics like number of clicks. A click doesn’t mean anything. They are looking at what users are doing and what kind of behavior they’re showing when they’re using the service.

Sramana Mitra: They came to you at what point and what did you do for them?

SC Moatti: They have been part of the network for a number of years. I’ve known the founder for a long time. He benefited a lot from being a part of the Products That Count network. He hired some people from it. He got some business out of it. We helped him raise his brand.

When he raised his last round, he came to us and said, “Products That Count is an organization that we feel very close to. We benefited a lot from it. We consider it a strategic partner. We’d like you guys to be on the cap table.” We regularly sit down with the executive team and review their plans and goals. Item by item, we help them out.

For example, they have a target account list. We help them by making introductions. They have a very aggressive enterprise sales strategy. We give them access to our executive audience which we get together frequently. They have a very specific messaging that they’re trying to convey to their audience. We help them by promoting this messaging and sometimes, even testing their messaging on our blog and newsletter.

This segment is part 2 in the series : 1Mby1M Virtual Accelerator Investor Forum: With SC Moatti of Mighty Capital
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