How to Build and Monetize a Technology Entrepreneurship Blog: Social Media Strategy

Social Media Strategy: How should you engage with social media?

Social Media is a lot of little things.

You need a Facebook Strategy.

You need a LinkedIn Strategy.

You need a Reddit Strategy.

You need a Twitter Strategy.

So on.

The simple organizing principle I would recommend is to go where your target audience hangs out and engage with them there.

Is there a LinkedIn group for your audience? 

Is there a Facebook group?

A Meetup group?

A subReddit?

Sometimes, if you’re in virgin territory, it may make sense to create a group.

Engaging in social media groups that are very focused can be very interesting, especially when your readership is very small. You actually get to know people individually, and they share with you what they’re looking for.

For me, one of the most revealing experiences early on was that people constantly asked me for advice on entrepreneurship. Well, at the time, I used to make a lot of money consulting, and I charged $5000 a day. These entrepreneurs didn’t have the money to pay me at that level.

I knew about the need out there.

So in 2008, I created Free Mentoring Roundtables for them that are now approaching 600 episodes. Over 200,000 people have participated in these events. We work with entrepreneurs from all over the world. They are safe working sessions.

In fact, it was this experiment that led me to founding 1Mby1M in 2010.

You never know how things turn out!

Photo Credit: Shahid Abdullah from Pixabay

This segment is a part in the series : How to Build and Monetize a Technology Entrepreneurship Blog