Stealth SEM

I am working on a stealth-mode Search Engine Marketing technology right now, that is showing early signs of being able to optimize Paid Search Advertising Campaigns on Google by 50% within days …

As ad dollars keep migrating online, Google and Yahoo are pulling huge growth based on their SEM and other online advertising offerings. Yahoo reported a solid quarter, surpassing analyst expectations thanks to strong ad sales. Advertising revenue climbed 46% to $1.16 billion in the quarter, accounting for 87 percent of Yahoo’s revenue.

Consequently, companies are also scrambling right now to figure out their SEM strategies, and there is a serious dearth of skills in the industry in this area. Keywords range from hundreds to tens of thousands, depending on the size of the Ad budget. It is a nightmare balancing these huge list of keywords, ad groups, corresponding messaging, and optimizing CPC, CPA, leads … And then, the Internet is a dynamic place. Things change all the time. Re-indexing changes your once optimized campaign to a non-performing one in a heartbeat.

Not fun!

I have written extensively about Software As a Service (SaaS), and SEM appears to me to be a great SaaS opportunity. But I will report back in a few months, as we accumulate the metrics for this new SEM service, and validate the opportunity.

Meanwhile, one thing is for sure: the pain is acute!

ps. If you are feeling this pain, and want to beta test the technology, please feel free to email me.