Concept Arbitrage: Hoovers, D&B, InfoUSA

Okay, so while we’re on the Concept Arbitrage topic, I would also like to suggest that entrepreneurs in India start thinking about the business of “Information”.

Imagine.

You have a product that needs to be sold to hundreds and thousands of businesses all over India, across various industries. It could be anything from computers, to anti-virus, to accounting software … whatever.

How do you propose to generate the lead list for such a sales effort?

I can tell you how we do it in the US. Lists are available from various data sources. Companies like Hoovers, D&B, InfoUSA sell either subscriptions to data about companies, or lists. Magazines also sell lists, but don’t necessarily have as well-organized and thorough data available about names of people to contact inside an organization.

At any rate, we start with a name and a number, and then navigate our way through the process via telephone calls.

Now, in India, the equivalent of Hoovers, etc. does not yet exist. You need to build it.

And while you are at it, look into companies like Insideview, Jigsaw, and LinkedIn.

This segment is a part in the series : Concept Arbitrage