Gabe Zichermann developed the concept for New York-based rmbr in early 2007 after realizing that he had stopped enjoying the process of dealing with his friends’ online photos, and that a Funware-based approach might fix the problem. Gabe is a ten-year veteran of the games industry, with roles at CMP Media, Trymedia and Boonty as Director of Marketing, VP of Strategy and CMO. Prior to joining the games industry, Zichermann held roles with Cisco, CheckPoint Software and Nortel/Bay Networks.