I believe that we are about to see a major innovation occur in the software industry that will transform the nature of midsize businesses through a convergence of technology and business. This view has also been espoused by industry luminaries, discussing the future of technology innovation. A few weeks ago, Shai Agassi said to ZDNET’s Dan Farber that the implications of R3 were that you could globalize a company, and that the implications of SOA are that it gives you unprecedented business model flexibility. So, if a company sees a new opportunity, it can attack the opportunity as a business and have their IT systems reflect that new business – not in a matter of years, but in a matter of days, weeks, months instead. This technology advantage then translates into a strategic business advantage because it enables a company to respond to changing market dynamics more quickly and be first to market. In short, we will see a convergence of software & business that will level the playing field for mid-size businesses and allow these companies to be much more agile, and therefore more much competitive. (Read full article …)