David became Deputy Chief Executive of the UK Design Council in June 2008. His remit is to lead the delivery of Design Council programs and strengthen their impact across the UK. He works across all the organization’s main programs, including Designing Demand, the Design Council’s business transformation service for SMEs. Before he joined the Design Council, David was director of Nissan Design Europe, where he set up one of the industry’s most innovative product, brand and service design operations, resulting in a complete replacement of the Nissan product range. An economist by training, David has also worked for Audi and Lotus, and prior to this, he specialized in senior planning roles in the petrochemical industry working for Texaco and Mobil.