Anneke Seley

Anneke Seley, coauthor of ‘Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology’, was the twelfth employee at Oracle and the designer of OracleDirect, the company’s revolutionary inside sales operation. She is currently the CEO and founder of Phone Works (www.phoneworks.com), a sales strategy and implementation consultancy that helps large and small businesses build and restructure sales teams to achieve predictable, measurable, and sustainable sales growth, using Sales 2.0 principles.