Lufthansa to Buy Blog Ads via Washington Post

Via Steve Rubel: “Marketing Vox says that Lufthansa is buying ads on 100 travel blogs, all of them in the WashingtonPost.com’s Sponsored Blogroll program. I continue to think this program is a winner for everyone involved – the bloggers, media and advertisers.”

I am talking with both Washington Post and FM right now, trying to figure out which way to go. Interesting times!