Building a Global Education SaaS Company From India: WizIQ CEO Harman Singh (Part 7)

Harman Singh: I’m a fundamental believer that this is going to go a long way. No matter how much I have in the business, it’s the reputation that’s going to be there forever—not the exit. That was the gist of the whole thing. We are where we are and the investors are happy.

Sramana Mitra: You’re still maintaining the same logic in the business, right? You have this classroom product that test preps agencies around the world are using on a per educator basis. You’re selling this product using telesales from India. That’s the core of your business, correct?

Harman Singh: Correct. I’ll elaborate a bit more about that. We consider education service providers as a customer of ours. However, we want to broaden the definition from just education service providers. It could be community colleges or universities, but we don’t have K-12 right now. In the future, we’re going to do that as well. We don’t have large corporations but we do have small to medium businesses. We also want to have large operations—L&D functions. We want to expand the definition of that.

However, the rest of our business model hasn’t changed. What we’re going to do is add more products into the mix so they buy more. So that the average deal size is increased. Lifetime value increases and we get the largest share of the education training. Right now, we’re adding retail channels. Field sales really help, especially in securing big orders and talking to big-sized customers who wouldn’t talk to you on the phone.

Sramana Mitra: You have picked channel partners that you’re working with and are getting business from already.

Harman Singh: Yes. There are a few channel partners but that’s a weak area for us. We’re going to build upon that moving forward.

Sramana Mitra: It’s something you’re trying to build on?

Harman Singh: Yes. Right now, we’re focusing on adding new features and new products and gaining bigger customers

Sramana Mitra: You are at little over $5 million a year right now?

Harman Singh: We’re clocking slightly below that.

Sramana Mitra: I’m very happy that things have worked out for you. You have put in a lot of years, a lot of hard work, and a lot of heart into the business. I’m thrilled to see that things are starting to find their stride. I wish you the best. Good luck!

This segment is part 7 in the series : Building a Global Education SaaS Company From India: WizIQ CEO Harman Singh
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