Purnendu Chatterji intrigued me today by saying, that Bengali is the 5th largest spoken language in the world. Well, I looked it up …
Here are the languages that just barely missed the list (from the most popular to the least): German, Japanese, Urdu, Punjabi, Korean, Telugu, Tamil, Marathi, Cantonese, Wu, Vietnamese, Javanese, Italian, Turkish, Tagalog, and Thai.
Why do we care?
Because, the Media industry is moving online, and a question that is looming large: what other languages besides the obvious ones like Mandarin, need major Internet presence? The list above starts to provide some indicators …
Key question to answer: Which of these languages have sustainable (a) Internet Presence (b) Online Advertising Pull behind them?