One of the newest entrants in the social media monitoring space, Viralheat uses techniques in large-scale network monitoring and proprietary P2P cloud computing to enable brands, agencies, marketers and content producers to measure the impact of their social media marketing campaigns. >>>
As discussed in an earlier post, overall travel demand is expected to fall 11% in the year. The biggest impact will likely be on corporate travel, where budgets are expected to be down 15%. While the current quarter’s trends might suggest that demand is bottoming out, there is no denying that businesses are still restricting travel. Today we focus on a company that sees business opportunities in higher travel costs, the difficulties that are increasingly associated with travel, and technological advances relating to user experience over the Internet. >>>
The education market in India was recently estimated at $30 billion, with an ‘employability training’ segment pegged at about $1 billion. Today’s Deal Radar company aims to emerge as one of the top providers in this segment and capture a 7%–8% market share. Elements Akademia runs India’s first chain of finishing schools aimed at bridging the gap between academic theory and industry requirements and thus make graduates more employable. Students are taught ‘the nine employability skills’, which include attitude, business communication and spoken English, personal grooming and presentation skills, customer service, behavioral skills, basic IT, an overview of the service sectors, corporate awareness and ethics. z
Lakshya was formed with an aim to revolutionize the way learning is perceived and teaching is delivered. The basis of the process is that “Learning can be made interesting”.
Lakshya’s goal is to operate and sustain a parallel training system to schools, from K-12, using a unique instructional methodology, to provide students with more tangible education. >>>
Recent arrests in the world’s largest reported case of identity theft highlight vulnerabilities in adopted corporate network security practices. According to industry analysts, the wireless intrusion prevention market will reach nearly $200 million in total global revenues in 2009. Today, we focus on a company that offers solutions for wireless threat management, AirPatrol Corporation. >>>
However much marketing professionals may cite advertising’s importance in creating “buzz” or awareness of a company’s “unique selling proposition”, the fact remains that in most cases, the main goal of advertising is to get people to open their wallets. >>>
Today’s Deal Radar focuses on Outright.com, an online bookkeeping software provider for small businesses. Founders Kevin Reeth and Ben Curren had started a home business and wanted a easy way to manage their business finances on the web but couldn’t find one. Their colleagues suggested that they start one on their own, and after much deliberation they founded Outright. >>>
iControl Networks is a software services company that provides solutions to top-tier home security, broadband and telecommunications companies. The company partners with these firms to deliver ConnectedLife, an IP-based home management platform. >>>
Retained sponges, or gossypiboma, is one of the oldest documented surgical complications, and can result in significant patient morbidity, infection, and even death. Today, Deal Radar focuses on one company that seeks to reduce the number of such cases, ClearCount Medical Solutions. ClearCount Medical Solutions develops surgical sponges tagged with patented radiofrequency identification (RFID)-enabled technology, providing clinicians with an automated system to reconcile sponge counts that complements that standard manual counting procedures, and immediate detection capability in the case of an un-reconciled count. >>>
Simply Hired is a job search engine and recruitment network — a service that is, not surprisingly, much in demand at the moment. It searches thousands of job sites and companies and consolidates the information on its own site so that users can filter through it and conduct a search using keywords, company names, job titles and other variables. The company gathers postings from The Wall Street Journal, CareerBuilder, HotJobs, Monster.com and thousands of other sites including company sites, and categorizes this information so that users can find ads which meet their needs. >>>
Social media entertainment company EQAL (pronounced “equal”) was founded in April 2008 by Miles Beckett and Greg Goodfried. Beckett, who was working as a plastic surgeon resident at the Loma Linda Medical Center outside of Los Angeles, quit to pursue his dream of working at the intersection of entertainment and technology. He moved back to LA and began producing comedy video podcasts when he had the idea, which later became lonelygirl15, for a YouTube video blogger whose parents were hiding a terrible secret. >>>
You may not be able to choose your family, but with Ancestry.com you have a better chance of finding them. Ancestry.com is a site dedicated to helping users find information about their family history. Subscribers to the site can search historical record collections, organize their family history, create profiles for each family member, and upload personal photos and documents for safekeeping. Members can also invite others to share and contribute to their family tree. The site has access to over 24,000 historical databases that include five billion names. >>>
As the traditional ad market falters, social media appears poised to step up and claim part of the void left by print advertising sales. Meteor Solutions offers a software platform that allows brands to measure and increase the effectiveness of their social media marketing program. With the company’s patented software, customers can measure, manage, and monetize ‘earned media’ ? content like news, tweets, blogs, and videos that a brand creates to be shared among customers through email, blogs and social networks. The aim is to accurately measure the real impact that online word-of-mouth activity has on a company’s brand image and bottom-line sales. >>>
According to a February 2009 ComScore report, millions of consumers have begun watching short video clips frequently throughout the day. Over 75 percent of the US Internet audience, or more than 145 million people, view videos online. Further, the average online viewer watches 312 minutes (5.2 hours) of video per month, that in segments of three clips per day, which is 30% more than last year. The average duration of an online video is 3.5 minutes. Today’s Deal Radar company, Grab Networks, is turning this shift in viewing habits to its advantage as it grows its on-demand video advertising business. >>>
Skyline Solar Inc. manufactures High Gain Solar (HGS) arrays which use silicon cells, durable reflector materials and single axis tracking into a single system. Skyline HGS claims to deliver ten times more energy per gram of silicon than traditional flat panel systems in sunny locations. Systems are built primarily out of commodity materials, which improves financial payback and scalability, thereby accelerating the solar industry’s path to grid parity — a goal of both integrators such as SolarCity, which focus on residential systems, and those like Skyline. >>>