Building a Bootstrapped Unicorn from India: Rajesh Jain, Founder of Netcore Cloud (Part 5)

Sramana Mitra: So this is happening 2015 onwards?

Rajesh Jain: So 2015 onwards, we did the international story and the marketing automation stack. I think we made a mistake on the marketing automation side. Now when I look back in hindsight, I think we focused more on the web and missed out on the app revolution.

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Building a Bootstrapped Unicorn from India: Rajesh Jain, Founder of Netcore Cloud (Part 4)

Sramana Mitra: While you were doing your political experiments, Netcore is still selling the two products – the SMS enterprise product and the email marketing product, right? That’s what Abhijit Saxena is executing on, right?

Rajesh Jain: From 2007-11, Abhijit was the CEO. In 2011, Girish Nair, who had come back from the US in 2005 and joined us as CEO. He then took over as the CEO from 2011 to 2014. All this time, the good thing was that email marketing in India was starting to grow rapidly. SMS was started. We were pretty much the only Indian company doing email. There were a couple of other smaller ones.

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Building a Bootstrapped Unicorn from India: Rajesh Jain, Founder of Netcore Cloud (Part 3)

Sramana Mitra: Now you have cash. What happens next?

Building a Bootstrapped Unicorn from India: Rajesh Jain, Founder of Netcore Cloud (Part 2)

Sramana Mitra: At that time, it was the beginning of the market. Today, things are much more complicated. So, in 1997, what are we talking about? Where were you getting the ads from? Were you working with a network? Were you actually having to sell the ads to corporates? How were you getting the ads?