Raising money to build a startup is a huge challenge. To be able to raise any money at all, you must first understand how investors think. We have developed the following courses catering to entrepreneurs in different stages of their entrepreneurial journey.
>>>Completing our list is Billion Dollar Unicorn club contender Freshdesk. The company was founded in 2010 by CEO Girish Mathrubootham and CTO Shan Krishnasamy. After a series of successful products in his work as a technical architect, Girish was inspired to start Freshdesk by a posting in Y Combinator’s Hacker News. Learning that a major company in the customer support software industry, Zendesk, had raised its prices, Girish and Shan set out to create an affordable alternative. [Note: Zendesk has since had a successful IPO and is valued at ~$2 Billion (May 2015).]
Atul Gupta first began his entrepreneurial ventures in 2003 with an IT provider based in Bhutan, India. His drive to provide software solutions to local small businesses resulted in a move to Kolkata in 2006, where he founded InSync. Over the next three years the company conducted extensive research through their more than 500 domestic customers. Atul noted that once a business reached a certain volume, customers could no longer manage an e-commerce business without an integrated ERP system.
In October 2010, multiple-time Inc. 500|5000 honoree Dan Stewart began a side venture based on a clear need for effective e-mail marketing campaigns. The project was originally inspired by an earlier venture, a customer relationship management (CRM) company Dan founded in 2007. One of his customers, a marketing-focused teacher to real estate agents and brokers, advised his students to stop sending e-mails that were “boring” in nature. He instead recommended that e-mail messages be “fun, relationship-building, [and] conversation starting,” giving Dan his evidence that creative message content was a challenge facing the market at large.
Abhishek Rungta has bootstrapped Indus Net Technologies to a $5 million, 500-person Web design and digital marketing services company from Kolkata, India. Indus Net focuses specifically on application development for Web and mobile, integrated digital marketing, and Web design, with specific work in SEO and SEM.
San Francisco-based Mansa Systems, led by founder Siva Devaki, is one of them. Mansa provides cloud, mobile, and social enterprise solutions, including cloud storage, secure document sharing, cloud telephony and more. In order to differentiate the firm from its competitors, Siva initially focused on Salesforce CRM, partnering with the company to build apps for Salesforce customers and publish them via AppExchange. Today, the company provides both products and services that extend the Salesforce CRM capabilities.
Another Pune, India company, Sapience Analytics, is the creator of an enterprise class solution designed to increase productivity and create ‘automated work visibility’ across the enterprise hierarchy – with no added managerial responsibility.
Also in the Million Dollar Club is IndiaCakes, an online cake delivery shop based in Pune. Founder Manit Nagrani started off by observing that Indians around the world would like to celebrate their loved ones at home on special occasions by sending them cakes.
Portsmouth, New Hampshire-based MMIS develops and markets software products for secure collaboration and compliance for healthcare and pharmaceutical businesses. Founder Michaeline Daboul has shepherded the company through significant pivots to arrive at a value proposition that customers are resonating with.
Chennai, India-based Orangescape, a platform-as-a-service (PaaS) company, has reached its million-dollar mark by catering primarily to large enterprises trying to move out of Lotus Notes to Google. Co-founders Suresh Sambandam and Mani Doraisamy spotted a gap in Google’s App Engine and over the last couple of years, successfully plugged it for many large customers.
It was 2006, and Vikrant Mathur and Alok Ranjan were learning how to cook. After seeking out advice from every cooking website they knew, they found that text-based sites were lacking in their instructional capabilities. No resources existed that incorporated visual elements or a means to reach out to recipe authors with any questions. The two decided to take matters into their own hands.
If you haven’t already, please study our free Bootstrapping course.
I had two conversations last week, each of which reinforces a simple phenomenon that I have constantly emphasized over the last five years in my writings.
On Wednesday, I had lunch with Brian Jacobs, General Partner at Emergence Capital. We were discussing our respective startup portfolios, and Brian mentioned that his firm’s preferred stage for investment is when a company has about a million dollars in revenues. Presumably, at that point, the experimentation with product, business model, pricing model, customer acquisition strategy, cost of conversion, and other key issues have settled down. That means, a cash infusion of, say, $7 million will result in a somewhat predictable set of outcomes. Most importantly, the fresh cash would accelerate customer acquisition, and hence revenues.
If you have the stomach for it, the metal to carry on, the energy to bootstrap to a point where either you CAN get funded, or generate enough revenues and become profitable, we can help.
Just because you have been rejected by VCs doesn’t mean you cannot build a great business.
Marc Benioff was rejected by pretty much ALL the VCs he approached. Didn’t stop him from building Salesforce.com into a multi billion dollar enterprise with global impact.
What is your business model? Do you have one, or is it TBD?
Is it Freemium?
Do you know the difference between a business model and an exit strategy?
Are you building a business that has a real, viable business model?
Or are you trying to do an Instagram?