by Cal McElroy, Guest Author I started this series on Local Search by discussing the current state of the technologies, content, and user experience. For Local Search to become a significant business, like paid keyword search, much needs to change. Google dominates the business of keyword search because they started with a great search service…
by Cal McElroy, Guest Author Location is fundamental to our personal and business lives – yet it is a concept that is easily and often misunderstood. The Oxford Dictionary defines this word as “the point or extent of space that is occupied by a person, place or thing”. So a place is not a location
by Cal McElroy, Guest Author In a previous post, I suggested that integration of search and location technologies was a difficult problem, that has not been solved. To provide some context for this series on local search, I want to dig into the technologies a little more. Location technology emerged out of the computer graphics
by Cal McElroy, Guest Author Our family has always been keen on board games… especially Risk and Monopoly. The early stage of these games was always calm and friendly, as we picked our playing pieces, set up the board and shuffled the cards. However, once the land or property was secured and the game advanced,