Global ad spending is expected to rise 3.5% in 2010 up from the estimates of a 2.2% increase reported a quarter ago. Growth in spending is being driven by the rise in online advertising spending, which is projected to increase from $49.8 billion in 2008 to $82.7 billion and contribute to 17.1% of global ad
The purse strings controlling ad budgets have loosened, and for 2010, overall ad budgets in the United States are expected to grow 1.2% over the year to $368 billion. The country’s newspaper giants are already seeing numbers improve. Additionally, analysts expect that during this year, digital advertisement spending will contribute 32.5% of the total ad
Even as newspapers fold and circulation numbers shrink, a recent study by the Pew Research Center shows that Americans are not completely abandoning the print medium in favor of digital formats, which is not surprising considering that radio did not totally replace newspapers nor TV totally replace radio. According to the study, 92% of the population surveyed accesses news using
The print media is operating in permanent crisis mode, with big names such as BusinessWeek and The Boston Globe up for sale in the coming quarters. According to MediaFinder.com, already nearly 280 magazines have called it a day in the first half of the year. And it is not just the smaller titles: the entertainment
Just yesterday, I wrote that newspaper advertising in the US still commands $35 million in ad spend. But the number is declining at a fast pace. My Future of Journalism piece recently discussed some of the alternative models that are emerging. Meanwhile, The New York Times Company (NYSE:NYT) seems to be one of the worst
Poor economic conditions are plaguing all industries and companies alike. In late October several newspaper stocks announced their Q3 results, and, as in Q2 of this year, all of them turned in a disappointing performance. Given that during Q3 viewership was up on account of the US presidential campaigns and the Beijing Olympics, the results were positively
To go along with my post on the top 8 media companies, here is a brief analysis of what I see as the top 4 newspaper stocks. As online news gains ground, it is interesting to see how these giants are struggling in adapting their business models to new trends and how they are faring in the current difficult market.
US newspaper stocks have been facing the brunt of worsening economic conditions and the attack from digital media. The main source of their revenues – vertical classifieds – have steadily been moving online. Their response should be to invest in and acquire online verticals, which has happened to some extent. Not enough, though. The latest