In December 2015, legitimate Billion Dollar Unicorn and collaboration software maker Atlassian (NASDAQ: TEAM) had a successful IPO that valued it at $5.8 billion, and today its stock is trading in the public market at almost double that valuation.
The MarTech space is getting bigger and bigger. About 5,000 companies are a part of the MarTech landscape from just 150 in 2011. With its latest acquisition of Gigya, SAP is getting deeper into the space.
According to a BI Intelligence, US consumers spent $385 billion online in 2016 and are expected to spend $632 billion online in 2020. The number of online shoppers in the US grew by nearly 20 million in 2016 to 224 million shoppers.
In its recent third quarter results, IBM (NYSE: IBM) came quite close to breaking the streak of 22 straight quarters of revenue declines. However, despite the revenue decline of 0.4%, it handily beat revenue and earnings estimates and looks set for a boost to its stock.
According to a MarketandMarkets report, the global video streaming market is expected to grow from $30.29 billion in 2016 to $70.05 billion by 2021, at a CAGR of 18.3% during the forecast period. The pioneer in video streaming Netflix (NASDAQ: NFLX) is reaping the benefits of this trend with its original content strategy.
According to Gartner, the Configure Price Quote (CPQ) application suites market is expected to grow 20% annually through 2015 to 2020, driven by the growth in cloud-based solutions. Billion Dollar Unicorn Apttus is a leading player in the space that is toying with the idea of going public yet again.
According to Goldman Sachs, the music industry will hit $41 billion in revenue by 2030 driven heavily by streaming revenue. Benefitting from this trend is Billion Dollar Unicorn Spotify, which is reportedly gearing up for a direct listing.
According to eMarketer, the online market for home furnishings is expected to double from $27 billion in 2015 to $55 billion by 2020. Benefitting from this growth is Billion Dollar Unicorn Houzz, which recently raised a massive round.