India’s manufacturing segment accounted for 17% of its GDP last year. While it is a big market, it still remains a highly untapped and fragmented one. India’s Unicorn entrant Zetwerk is leading the process of bringing eCommerce to this sector, and it appears to be successful.
The global e-learning market is expected to grow at 21% CAGR to reach $1 trillion by 2027. India’s Unicorn entrant, Eruditus, is aspiring to become one of the leading players in the market.
India’s online education market is expected to grow to $3.5 billion in 2022 from $735 million in 2019. India boasts of the world’s second-largest e-learning market after the US that is catered by more than 9,000 education technology startups. upGrad is one of the Unicorn players consolidating this space.
The global sales enablement platform market is estimated to grow at 19% CAGR to reach $7.3 billion market by 2028 from $1.7 billion in 2020. Indian Unicorn Mindtickle is helping improve sales team effectiveness by deploying AI, ML, and gamification capabilities into the mix.
The global mobile application testing services market is expected to grow at 20% CAGR. While 90% of this testing happens in-house, that trend is shifting. India’s Unicorn player BrowserStack is a leading player in the market that pegs the market at $45 billion and is targeting to gather 50% market share.
The global subscription and billing management market is estimated to grow at 14% CAGR to reach $7.8 billion by 2025. India’s Unicorn club member, Chargebee, is a leading player in the market.
India’s social commerce market is expected to grow to $20 billion by 2025, up from $1-$1.5 billion in 2020. Analysts believe that social commerce can help connect more than 40 million small entrepreneurs across India. 85% of retailers using social commerce are small, offline-oriented business owners who are looking up to social commerce to drive
About 57 million credit cards cater to the premium market in India. The Indian credit card industry is dominated by four banks that account for 70% of the total market. Unicorn CRED is making big moves in this industry.