Google’s Mobile Strategy

According to a Gartner report released earlier this year, the worldwide mobile advertising market is projected to be worth $11.4 billion during the current year, compared with $9.6 billion estimated for the previous year. Gartner estimates the market to be worth $24.5 billion in 2016. The market is seeing strong growth driven by the increased adoption of mobile devices in emerging markets. The North American market is projected to grow from $3.18 billion last year to $3.83 billion during the current year and to $8.87 billion by 2016. But Asia remains the largest market with an estimated $4.33 billion last year projected to grow to $9.48 billion by 2016.
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Yahoo’s Talent Acquisition Drive

eMarketer’s latest report projects the U.S. display advertising market to be worth $23.87 billion by 2015. Display advertising in the country was estimated at $14.98 billion last year and is projected to grow to $17.70 billion during the current year. The market should see strong growth in display ad revenues by Twitter, Google, and Facebook. Google will likely remain the leader in the segment, with an estimated 38% growth this year to account for $3.11 billion in display ad revenues. Facebook will be the second biggest player in the market, with growth of 26% over the year and $2.75 billion in display ad revenues. Meanwhile, Yahoo is projected to continue to flounder and will see just 1% growth in display ad revenues as it grows to $1.37 billion.

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Zscaler’s Security-as-a-Service Offering

According to Gartner, the cloud-based security services market is estimated to be worth $4.2 billion by 2016. The researcher estimates that by 2015, the cloud will be the delivery platform for 10% of total IT security enterprise product capabilities. San Jose–based Zscaler is one organization working to transform enterprise security by building the world’s largest security cloud so that users can access a safe cloud even outside of their corporate networks.

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GoodData’s Big Data Success

IDC’s report Worldwide Big Data Technology and Services 2012-2016 Forecast, released earlier this year, estimates the big data market to grow 32% annually over 2012 through 2016 to be worth $23.8 billion in 2016. The services segment for the market is projected to grow 21% annually over the period, and the storage market catering to big data is estimated to grow 53% annually during this period. IDC also projects that there will be strong demand for analytic tools to support big data and an increasing number of companies will search for tools to simplify analytic services.

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ChannelAdvisor Files for an IPO

According to eMarketer’s recent report, in 2012 online business to consumer (B2C) sales passed the $1 trillion milestone, reporting growth of 21% over the year. North America remained the largest e-commerce market, with sales growing 14% to $364.66 billion. The Asia Pacific market is catching on. Last year, e-commerce sales in the region grew 33% to $332.46 billion, driven by the strong adoption of the channel in China. As more and more people become connected to the web, e-commerce retail market will continue to exhibit such strong growth. eMarketer projects 2013 e-commerce retail sales to grow 18% to $1.3 trillion.

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MuleSoft Prepares for IPO

According to Gartner, the market for SaaS- and cloud-based business application services is projected to grow at an annual rate of 20% over 2011 through 2016. The market is estimated to be worth more than $32.8 billion in 2016, compared with $13.5 billion in 2011. Increasing adoption of these new technologies has also led to the problem of integration. Organizations are looking for platforms that will help simplify the communication between multiple SaaS services with mobile and on-premise legacy systems.
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Zendesk’s IPO Plans

Today there is a growing need for a helpdesk support system that is able to address multiple modes of communication that a consumer may have with organizations. According to NMincite, nearly 47% of all social media users have used social networks such as Facebook and Twitter to send in customer service requests. Another report by Forrester showed that in the last three years, use of the Web self-service option grew 12%, live chat and social media usage increased by nearly 25% each as options to submit customer service requests. This trend has led to the creation of SaaS-based help desk systems that address these multiple channels for organizations.

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Okta Leads in IDaaS

A report by Gartner published in 2010 estimated the global identity and access management market to grow from $9.2 billion in 2009 to $11.9 billion by the end of the current year. Growth will be driven by the emergence of cloud-based identity management being offered as a service, or IDaaS. IDaaS is a growing need for both midsize and large enterprises, which must manage access to applications both in the cloud and on their on-premises legacy networks.

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Dropbox Plans (Likely Frothy) IPO in 2013

According to an IDC report, IT spending on both public and private cloud storage segments will be worth $22.6 billion by 2015. Growth will be driven by an annual 24% increase in the public cloud segment and a 29% increase in the private cloud segment over the five-year period from 2010-2015.

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Evernote’s Capital-Intensive Freemium Model Works

A report by Juniper Research released last year estimated that the market for consumer mobile applications will be worth $52 billion by the year 2016. Growth will be driven by the increasing adoption of smartphones and tablets by consumers. Last year, tablet apps accounted for 7% of global app revenues. That number is projected to grow to 25% by 2016.

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