China has the world’s largest Internet-using population, with more than 513 million users. Analysts believe that nearly half of this population accesses at least some social networking and media platforms. Use of social media platforms is driven by increased Internet penetration in the country. Researchers estimate that by 2013, nearly 53% of China’s population, close to 718 million people, will have access to the Internet. In 2010, Internet penetration stood at nearly 35% of the population. Besides internet penetration, social media platforms are also gaining ground through increased adoption of online gaming. According to iResearch, China’s online games market is projected to growth from $6.9 billion in 2011 to $13.3 billion in 2016.
According to Gartner’s recently released report on big data market projections, big data will account for $54.6 billion in IT spending in 2016, compared with $27.1 billion in 2011. Over this five-year period, organizations are expected to spend a total of $232 billion on big data–related services and infrastructure. Big data IT services spending will grow at an average of 10.20% annually over this period.
A major headline in this quarter’s coverage of the online travel industry is that Priceline made a notable acquisition. Last week, Priceline (NASDAQ:PCLN) announced plans to acquire travel search player Kayak for $1.8 billion. Kayak (Nasdaq:KAYK) had released its long-awaited IPO four months ago.
Gartner’s report Forecast: Mobile Payment, Worldwide, 2009-2016, released earlier this year predicts that worldwide mobile payment transactions will grow from 62% over the year from $105.9 billion to $171.5 billion this year. From 2011 through 2016, the global mobile transaction market is estimated to grow to $617 billion, and Gartner projects an annual growth rate of 42%. Gartner further estimates that mobile transaction services will have more than 448 million users by 2016.
According to market reports, broadcast advertising on the radio accounts for 83% of the overall radio advertising market. Broadcast advertising is projected to grow 2.7% annually from 2011 through 2016. Growth will be driven by the online radio advertising market, where analysts project an annual growth rate of 11.5% over the period.
The recent Gartner report on the PC market saw worldwide PC shipments fall 8.3% over the year to 87.5 million units. As we saw in yesterday’s Tech Stocks post, HP fell from its leading position to the second spot, with market share declining from 17% to 15.5% as Lenovo’s share grew from 13.1% a year ago to 15.7% during the last quarter. Dell also suffered from Lenovo’s performance improvement. Dell saw its market share drop from 11.2% a year ago to 10.5%. Within the U.S., PC shipments fell 13.8% a year ago 15.3 million units. HP maintained leadership in the U.S. market although its market share declined from 28.9% a year ago to 27% during the last quarter. Dell’s market share slipped marginally from 21.9% to 21.4% last quarter, but it retained its second spot in the U.S. market. Apple is gaining share in the country and now has a 13.6% market share, compared with 12.5% a year ago.
According to Gartner’s latest Worldwide PC shipment report, during the third quarter of this year, worldwide PC shipments fell 8.3% over the year to 87.5 million units. Gartner estimates that the decline was partly on account of delay in consumer buying decisions as many waited for Windows 8 to be released this quarter. HP finally slipped from its position as leading vendor with a 15.5% global market share. It was replaced by Lenovo, which became the leader in PC sales with a 15.7% market share. Dell came in a distant third with a 10.5% market share.
Cloud computing and Software-as-a-Service (SaaS) offerings continue to remain a high-growth segment according to several research reports. Recently published Gartner’s Market Trends: Platform as a Service, Worldwide, 2012-2016 estimates that SaaS and cloud-based business application services will grow at an annual rate of 19% from 2011 through 2016. The industry will be worth $32.2 billion in 2016, compared with $13.4 billion in 2011. IDC estimates enterprise cloud application revenues to grow from $22.9 billion in 2011 to $67.3 billion by 2016, reporting an annual growth rate of 24%.
According to comScore, during the first quarter of this year, online retail sales grew 17% over the year to $44 billion. The quarter was the tenth consecutive quarter of positive growth, and the sixth consecutive quarter of double-digit growth. Online retail sales were driven by growth in digital content and subscriptions, computer software, consumer electronics, jewelry and watches, and event tickets, each of which reported 17% growth over the year. Retail sales are also being spurred by the growth of flash sales sites. Researchers estimate that the discount flash sales market will be worth $6 billion by 2015. Within the U.S., flash market leader, Gilt Groupe, is rumored to be preparing for its IPO to ride this big wave.
The U.S. display advertising market is estimated to be worth $14.98 billion this year, compared with $12.33 billion a year ago. eMarketer estimates that this market will be worth $20.69 billion in 2014 and $17.67 billion in 2013.