Sramana Mitra: There’s definitely the identity data that we have a big fiasco around at the moment. More broadly, Facebook is sitting on top of huge amounts of data. Google is sitting on top of huge amounts of data. They’re basically using that data without the consumers having any say in the matter on how that data gets used.
Hakan Nordfjell: Exactly. End consumers don’t have a clue. In some sense, they should have the option to know better about it. As you said, we are building up digital profiles on end users and we have massive amount of data. If that is being breached, I think >>>
Hakan Nordfjell: For example, I know that I have identified himself and enrolled with that Third Party Provider (TPP). I can trust the service because when the TPP does the request on my behalf, I will be authenticated. Where we will have problems to solve for the open banking to flourish is when the banks ask for a single security. You need to have something that is more central which will help the TPP and the end user. I think that national banks will see that that’s the way for them to boost the business.
Sramana Mitra: Let me ask you a few questions to understand how you’re going to market with this kind of technology. Is this like a central hub where banks are all signing up for access or is it an enterprise software solution that each bank is buying?
Hakan Nordfjell: The model is, you go bank by bank. You sell the solution to the bank and they consume your security. You will still sell your security solution to all of the parties, but you will have one single hub for it. If I login to Bank A, I can use exactly the same security solution to login to Bank B. I can use the same security solution to login to a government portal. There are certain initiatives around the world for trying to set that up. Gemalto is a valuable part of that. Obviously, we are trying to position ourselves as a player in that.
Sramana Mitra: Across your activities within Gemalto, where do you think you’re providing the maximum leadership as far as financial technology is concerned.
Hakan Nordfjell: The thought leadership that we provide is within the online banking security and actually how you drive that into a new domain. Securing access from a person to a bank perspective might be interesting. It’s very important for a bank. While doing this, we are looking much further at how we can actually create a digital landscape.
By having the right security within the end users’ hands in some sense and empowering them better, >>>
In this wide-ranging discussion, perhaps the most thought-provoking question is the one about data and who owns it.
Sramana Mitra: Let’s start by having you introduce yourself as well as Gemalto to our audience.
Hakan Nordfjell: I’m responsible for the Digital Banking segment within Gemalto. Gemalto is a digital security company based in Amsterdam. >>>
Sramana Mitra: You have a lot of customers switching from Zoho to your platform?
Daniel Saks: We would work with Zoho as well. We have many brands in our ecosystem that include those entry-level providers. We think all SaaS brands are great but what we do see is as the complexity of what you need to solve evolves, people gravitate to special providers.
Even in AppDirect, we’ve grown from a couple of people in an apartment to over 700 people in the last several years. First we used an Excel sheet for our CRM. Then we used a basic CRM, but we’ve scaled past that. Then we gravitated to Salesforce. I think >>>
Sramana Mitra: What are the trends in your space that what you are doing highlights? It sounds like you are doing this for small to medium businesses. What trends are you seeing?
Daniel Saks: There are three main trends or drivers. The first is that the number of applications available for small businesses have grown exponentially over the last couple of years. Whereas a few years ago, there may have been a dozen cloud services that were relevant to businesses, now many of them are brand names like Boxd and Ecosign.
Now there’re thousands of software-specific applications on the cloud. That could be for a specific department or across a specific >>>
We’ve discussed the trend of small businesses wanting to buy various cloud services from one trusted vendor. This discussion highlights the same trend, but the solution is different. Read on for more.
Sramana Mitra: Let’s start by introducing to yourself and AppDirect.
Daniel Saks: I’m the President and Co-CEO of AppDirect. AppDirect makes it incredibly easy for businesses around the world to find, buy, and manage cloud software from their local trusted providers. >>>