Thought Leaders in Mobile and Social: Ryan Golden, CEO of Moasis (Part 2)

Sramana Mitra: Let’s take maybe three customer use cases and talk us through how you have optimized their campaigns.

Ryan Golden: We work with a lot of QSRs. As opposed to traditional ways of just drawing the radius around their stores, we focus on taking a macro location in finding pockets or areas where lift is occurring. Based on time, location, and other data points, we’re able to make adjustments in real-time to then course-correct the campaign in-flight to increase performance. McDonalds, Burger King, or any QSR can say, “My customers are all over San Francisco. When is the right time to speak to these people and I need to talk to them now.” That makes it dynamic fundamentally.

Sramana Mitra: What is the answer to that question if I’m McDonald’s and my customer is all over San Francisco? What am I optimizing for? >>>

Thought Leaders in Mobile and Social: Ryan Golden, CEO of Moasis (Part 1)

This discussion delves into location based mobile advertising optimization, an emerging arena that will likely grow substantially.

Sramana Mitra: Let’s start by introducing our audience to Moasis and yourself.

Ryan Golden: I’m the co-founder and CEO of Moasis. We provide in-flight location optimization. We discover location opportunities for brand marketers and ad agencies at scale and what we do is we continuously optimize by adjusting the content and ads within location, based on results to increase effectiveness. We believe location is a critical layer in bringing context and relevancy to real time.

Sramana Mitra: Fantastic. Let’s double-click down on customers. What customer segment are you after? >>>

Thought Leaders in Cloud Computing: Everbridge CEO Jaime Ellertson (Part 4)

Jaime Ellertson: Let me now answer your question on growing areas of our business where we see opportunities. When we think of corporate with information exchange, they spend in the neighbourhood of $5 billion dollars a year on the physical buildings that all their employees are in. The reality is when someone leaves that building or comes in early and it’s dark, there’s no one escorting them to their car.

It could also be kids in college campus. Who protects them when they’re wandering in between the building and it’s dark outside? We’re spending all this money on the physical asset. Isn’t people the most important asset that most businesses have and aren’t they traveling more than ever? We see the idea that security is going to move from physical to the virtual world. Instantly by pressing a button on their mobile phone, either corporate security or family will know that I’m having a problem. >>>

Thought Leaders in Cyber Security: Mike Baukes and Alan Sharp-Paul, Co-CEOs of UpGuard (Part 1)

Just like your credit score, your security score is an important metric to track. Read on to see what’s happening in that realm.

Sramana Mitra: If one of you could give us some background about UpGuard as well as the two of you, that would be great to begin with.

Mike Baukes: We’re a company that basically focuses on making it easy to understand your digital posture and its digital resilience. I’m one of the Co-Founders, and I’m a Co-CEO alongside Alan Sharp-Paul.

Sramana Mitra: Are you both from the security space? What we see in the security companies is that the founders have been in the industry for a long time. >>>

Thought Leaders in Cloud Computing: Everbridge CEO Jaime Ellertson (Part 3)

Sramana Mitra: In terms of trends, what kind of adoption do you see in the citizens in signing up for these kinds of alerts through mobile devices?

Jaime Ellertson: There’s a couple of interesting things. I mentioned at the start about significant events like Super Bowl or the papal visit. In an event like the Super Bowl, the majority of the people attending aren’t from San Francisco. They’re from out of town and they’ve purchased tickets. How do you get those people into the databases?

One of the ways we do that is through a product Nixle which is our community engagement tool. There, you can simply advertise a keyword to text in. You texted that to the code and you were instantly included for Homeland Security, San Francisco, and Santa Clara for any major event that came up. That’s another way to supplement that to get people to opt in. Then we naturally go back to those people afterwards and say, “We see your mobile number. If you want to build a profile to get alerts for your community, you can do so by adding this other information.” >>>

Thought Leaders in Online Education: Norm Wu, CEO of i-Human Patients (Part 7)

Sramana Mitra: That’s a good thing because your contribution is in enhancing the quality of education, so the ones who don’t have that quality of education will gain more from your technology.

Norm Wu: Right. Just like with MOOCs, you can go out and find the best educators and the best content. We’ve had a major effort to build the world’s largest database of evidence-based medicine tying symptoms and diagnosis together. You can take all that and you can make it available not only to the other 90% of the US but to all the schools around the world in a very scalable way. You need nothing more than a web browser. There’s no software to download. There are no plugins.

We simulate everything in the cloud and then we push it out through just an HTML5 web browser. We’ve got a lot of technology behind that, which is why the NSF is funding us. When we think of our mission and vision, we are thinking about how we will take the best content and the best way of delivering learning through active simulation and making that scalable to the entire world. That’s what we’re excited about. >>>

Thought Leaders in Cloud Computing: Everbridge CEO Jaime Ellertson (Part 2)

Sramana Mitra: Talk to me about trends. What trends do you see in the public sector? What are cities and counties trying to do?

Jaime Ellertson: We’re in a little bit of a unique space. We’re a technology company that has a user population today of about 120 million. It’s a pretty broad distribution. It’s a global platform in over 200 countries. We affect a lot of people. We also do something that I don’t think anyone can claim. We actually do good everyday. We make a difference in someone’s safety on a daily basis.

In the citizen application and in the broad spectrum of man-made or natural disasters, most people today feel that it’s an increasingly distributed or global environment. You don’t really have to go farther than look at a war in Syria that’s now affecting all of Europe. You can’t escape that. The ability for us to be mobile and be in more places means that when something does happen, we expect to be notified. >>>

Thought Leaders in Online Education: Norm Wu, CEO of i-Human Patients (Part 6)

Sramana Mitra: We know quite a bit about that segment—stuff like Concordia’s huge programs in nurse practitioner training. Do you provide the content infrastructure for them?

Norm Wu: It’s very much the same model. They can either create their own cases or they can license cases that we’ve worked with outside educators on. Our move into nurse practitioners education, which now accounts for over half of our customer base, has been more recent. Our cases, by and large, have been developed by medical school educators but they’re using them anyway.

What we’d like to do is develop a whole series of cases that are developed by nurse practitioner educators and which are more targeted towards them. As you may know, with a nursing background, you tend to think more holistically about patients. When you’re asking them questions about their medical history and symptoms, you may ask about what’s going on at home that’s causing the stress that is contributing to the illness. >>>