Sramana Mitra: It remains to be seen. The last question is if you look at the trends, what are some open problems? Not what you’re solving but problems that you see out there that you think needs to be solved and you recommend other entrepreneurs go after and solve.
Georges Lotigier: I think there are two big trends. Because the quantity of information is increasing in an explosive way and the problem appears to be the ability to manage the quantity of information. You can see that email today is more and more being considered as the main way to archive information and documents. The quantity of information to store is incredible. There are a lot of different possibilities today for new technology in that field. The second point, in my opinion, is as we exchange more and more information and as databases get bigger, the security in the cloud is very critical. There needs to be an opportunity to create other companies in this space. >>>
Applying Artificial Intelligence to Cyber Security is a significant trend. Read my interview with Mark Jaffe to learn more.
Sramana Mitra: Let’s introduce our audience to Prelert and to yourself.
Mark Jaffe: Prelert is leading a new emerging space that we call machine learning anomaly detection, which is a category of behavioral analytics. We’re building a behavioral analytics platform to enable IT operation and security to end the days where breaches go undetected for hundreds of days and where IT operations problems go undetected for periods of time. I founded Prelert about six years ago.
Sramana Mitra: Where are you located?
Mark Jaffe: The company is based just outside of Boston in Framingham. >>>
Sramana Mitra: I have one last question which is slightly in a different direction. I was recently at a seminar. One of the events in the seminar was a kid’s panel. All these various age groups were saying that they hardly use email. They use messaging. They use Facebook Messenger, WhatsApp, and all these messaging tools. What do you make of this trend?
Georges Lotigier: I’m thinking that they probably don’t choose the email but they will probably use it in a work setting and especially in college. Email is the official and the most effective way to communicate in organizations.
Sramana Mitra: What do you make of Slack then and those kinds of trends?
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Sramana Mitra: The question that still lingers in my mind is from a user’s point of view, people are getting signed-up for newsletters by marketeers left, right, and center. I get signed-up for random email newsletters all the time that I have not signed up for. This is becoming a standard practice in the email marketing industry. You find email addresses and you just sign them up. It’s hard to keep up with this level of random emails. I can just see how, in 10 years, this is going to be a lot more. That’s one issue that bothers me.
On the counterpoint of this is, as an email marketeer, I run a company that uses email marketing. If there’s an automated system that blocks all emails, that makes me feel very uncomfortable because then our messages don’t get through to the people that we need to get through to.
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Sramana Mitra: What else do you want to share with our audience?
Greg Enriquez: I think you have an interesting environment. You asked the question about what’s going to happen in the future. I think this conversation about Internet of Things and the growth of devices makes security a more interesting and challenging problem in the future.
Sramana Mitra: I think it’s going to be an absolute nightmare. >>>
Across the globe, enterprises are making huge investments for leveraging data analytics tools and technologies to provide customized offerings and improved digital engagement with customers. By 2018, the market for data analytics is expected to be worth $48.3 billion. Enterprises are now increasingly outsourcing the data analytics processes to less expensive locations like India. According to TechNavio, the Global Data Analytics Outsourcing market is expected to grow at a CAGR of 30.54% over the period 2014-2019. >>>
Sramana Mitra: Let’s double-click down a bit. When you talk about email filtering management, email started becoming mainstream back in, let’s say, 1995. For 20 years, email filtering has been around. Can you talk about the evolution of where it was and where it is now, and why what you’re doing is significant?
Georges Lotigier: We think that email will remain the only independent and universal way for communicating. Some people say that email is dead because there is a lot of different ways of communication. However, the quantity of email is increasing and there is no substitute to email when you have to make transactions or for official communication in the business. So there is more and more email. That is the reality today and that probably will be the reality tomorrow. Because of that, it’s really difficult to manage the quantity of email. That is why we are unique. By providing Graymail Management solution that combines an auto classification of email stream with an automated unsubscribe feature without any compromise on security. Even with a poor security level on the SMTP protocol, we are able to secure our customers’ email environment against most advanced threats such targeted phishing or polymorph viruses. >>>
Sramana Mitra: What are you looking at when it comes to open problems? Of course, cyber security is a big threat with the Internet of things and more and more digitization. The threat of cyber security exponentially increases every year. Where would you point our entrepreneur audience to dig for open problems to solve?
Greg Enriquez: We went from millions of devices to billions of devices, to now trillions of devices. Where is the security problem? I could say, “I have 10,000 end points I have to protect.” Do you really? I had one example of a customer who was talking to an attorney of his. There was some merger going on. He said, “I need to see that contract.” The attorney said, “Here. Let me show you on my device.” Is that information leaving your organization in the hands of a service provider that has the same level of protection that you have? We’re dealing with trillions of devices. The problem is, one, categorizing and understanding your assets and making sure that you have a thoughtful plan to protect your assets with varying levels of security depending on how those assets are controlled. >>>