Tom Hogan: If you do a click-down into the platform side, it’s okay for people to come to that realization of who’s out there and who do you compete with. You’ve asked about the Apple and IBM partnership. I’ll say a couple of things. The positive is the move that they made is a pretty powerful validation of how strategic and important true mobile apps in the enterprise is becoming. It’s great validation for the space. Point two is Apple is an important part of our ecosystem for all of the obvious reasons. They’re not a competitor. They are also a major catalyst or stimulus for our business. We have and we’ll continue to embrace everything Apple is doing.
As it relates to the competitive side and partnerships, our belief is that the old days of get-it-all-from-me and the exclusive nature of the positioning of that partnership is not what the market wants. The market wants heterogeneity and not be locked into an IBM–Apple only ecosystem. The good news is they’re going to give us validation but when I go to a customer executive and say, “Do you really want to be locked >>>
Sramana Mitra: You decided to come back to London?
Ross Mason: Yes. On the way back, we went through the Pacific Islands. My wife said, “Let’s stop in San Francisco because we haven’t seen it. You talk about it a lot.” When I landed in San Francisco, there was this conference JavaOne, which was very big back then. So, I went there and I remember turning up at the Thirsty Bear bar. I was absolutely mowed down by lots of people who were using Mule and they didn’t know who I was. I stayed anonymous and kept a pretty low profile. My whole week after that went into meeting people in San Francisco who had known and were using Mule. It made me realize that there was an opportunity behind the open source project.
Sramana Mitra: Interesting. Are we talking 2006?
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According to a survey by IDG, IT decision makers’ spending on cloud computing is expected to increase 42% this year. Its Computerworld Forecast Study 2015 found that after security technologies, cloud computing will be the highest growth in enterprise spending for organizations with over 1,000 employees. Another report by Market Research Media expects cloud computing to grow 30% annually over the period 2015 through 2020 to be worth $270 billion by 2020. Clearly, there is no getting away from the Cloud.
Eldad Farkash: A different example would be Galaxy Semiconductor. I’m taking you to a completely different spectrum. They actually test hardware, usually in Asia where most of the semiconductor industry is. They want to use analytics to crunch billions of records that represent wafer cost. They want to have the visualization that shows them, during the QA process of wafers, how well the wafer is produced. They visualize this by drawing this heat map over the wafer and giving an indication which points are valid and which are invalid. To get this simple picture, they need to go through billions of records and crunch them in real time. We’re talking about asking around 5,000 SQL queries running over a few minutes over billions of records and getting visualization out. >>>
Sramana Mitra: Can you help me formulate an ecosystem map for your enterprise mobility sector as you see it? Who are the players? Who are the competitors? Who are the partners? Who’s doing what and also, what are the trends in that general space?
I’ll kick it off with one major observation, which is the partnership between Apple and IBM that they have announced recently. They have also announced a portfolio of enterprise mobility applications. It seems to be a very big push from IBM into this market in partnership with Apple for the iPad. There’s clearly a trend that is developing there.
Tom Hogan: Great questions and you’ve got a couple of threads in there. Let me just talk about competition in the broad landscape and I’ll specifically address the partnership between Apple and IBM. Who is the competition? I would actually tell you, and I think you’d get validation >>>
Sramana Mitra: Were you working with other clients? Of course, you had deep insight into the problem with your experience but did you also work with other clients at that time?
Ross Mason: The way it came about was in 2003, I decided to leave the company I was working at and go traveling through South America to Australia. Before I went, one of the partners called me and said, “I heard you just left. I know you want to go traveling, but do you want to earn some money before you go? We have a project we’d like you to do.” I had a couple of months, so I figured why not.
They essentially were building a campaign management system for charity donations. >>>
An end of the year view into what’s happening in the Big Data ecosystem with Eldad Farkash, a veteran of the Business Intelligence world.
Sramana Mitra: Let’s start with introducing our audience to yourself as well as to Sisense.
Eldad Farkash: I’m the CTO and Founder of Sisense. Sisense is a Big Data analytics company that bridges the gap between complex models and Big Data clusters with simple business users’ unique needs. The company itself is around 130 people. We have raised around $50 million. We have offices in Tel Aviv and New York. Our R&D team operates from Tel Aviv and sales and management operates in New York. We have 700 customers ranging from huge Internet web companies to government agencies and startups.
Sramana Mitra: What about target customer? Specifically, how do you segment the market and where are you focusing?
Sramana Mitra: What is your solution suite? Do you have a platform, and then you deliver applications on top of that? How do you bring your product to market?
Tom Hogan: That’s a great question. We have three paths. I’m going to share the three with you in the reverse order of a conversation I might have with a prospect or a potential client. First is, the history of the company was to assemble the broadest and the best SDLC that’s concentrated on mobile. That really has four blocks, if you will, that you can think of in chronological sequence.
Block A is to help you rapidly design the best system of engagement possible in the market. Now that you’ve designed it, you’ve got to >>>