Following up on my Top 10 Online Advertising Trends of the Decade, Deal Radar will increase its coverage of online marketing and advertising and search engine optimization (SEO) in 2011, beginning with WebiMax. Recently recognized by TopSEOs.com, WebiMax focuses on online marketing specific to SEO, pay-per-click management, social media, reputation management, Web design, and e-commerce functions. >>>
Latitude Learning is an open source, performance-driven software as a service (SaaS) learning management system (LMS) designed to assist training firms, middle-market companies, Fortune 1000 enterprises, and non-profit organizations. >>>
HasOffers is an affiliate tracking platform that enables brands to create and manage their own affiliate programs. Affiliate marketing, a growing segment in performance advertising, is when online advertisers (merchants) and online publishers (salespeople) share revenue. The publisher, or affiliate, is rewarded by the merchant for bringing in new customers or visitors to the merchant’s site; Amazon.com Associates is a famous example. An overview of how affiliate marking works is here. >>>
Market Force develops customer intelligence solutions that are designed to enable large, multi-location businesses to see their stores through their customers’ eyes and act faster with confidence, thus increasing the bottom line. The company provides a variety of customer intelligence solutions, including mystery shopping, customer satisfaction, price auditing, merchandising services, and analytics to help companies better manage their retail locations and products. >>>
Global Sky is a Philippines-based call center that handles inbound, outbound, and back-office support functions. It aims to be a “branch office” for entrepreneurs, a place where they can outsource all non-core functions. >>>
Zayo Group provides bandwidth infrastructure and neutral colocation solutions to wireless providers, carriers, enterprises, and other large consumers of bandwidth. Bandwidth is critical for these organizations to remain competitive and serve their customers, whose ever-increasing appetite for data-intensive devices and applications strains networks, prompting Time magazine to call bandwidth the new “black gold.” >>>
By Sramana Mitra and Melanie Blake
Deal Radar ends 2010 with a company that has made as many headlines this year as it has dollars – Groupon. Just a few weeks after turning down a $6 billion offer from Google, Groupon plans to raise $1 billion in private funds. First reported on VC Experts and a big story on TechCrunch today, Groupon has filed to authorize the sale of $950 million Series G preferred stock – 30 million shares at $31.59 a share, and its valuation is now $4.75 million. The company has already raised about $170 million in previous rounds from NEA, Accel Partners, Battery Ventures, and Digital Sky. The New York Times DealBook says that Groupon’s revenue’s may be $1 billion, making it, says Forbes, the “fastest-growing company ever.” TechCrunch called Groupon “the future of commerce,” others characterize it as a “one-trick pony” that’s been overhyped. Numbers, superlatives, and media attention aside, there is no doubt that Groupon is popular. Consumers of varying demographics love it. But will it last? >>>
As Deal Radar draws to a close for 2010, it’s fitting that one of final companies to be covered has its finger on the pulse of many of the decade’s important tech trends. AppMakr.com is a “no coding” platform that enables non-developers to create iPhone (and soon Android and Windows) mobile apps for their brands, large or small. >>>