The BroBasket is an e-commerce site that offers customizable alcohol themed gifts baskets geared towards men. It caters to the undeserved niche of unique gift baskets filled with things guys love, including their favorite beer, spirits, and/or wine. Launched in December of 2014, The BroBasket has grown from fulfilling a handful of orders per month to over 1,000 on a typical month. >>>
According to Gartner, 8.4 billion connected things will be in use worldwide in 2017 and will reach 20.4 billion by 2020. This explosion in the number of connected devices is also multiplying the potential for cyber-attacks.
Toronto, Canada-based RANK Software provides a security analytics platform called Virtual Advisor to Security Analysts (VASA) that leverages Machine Learning and Artificial Intelligence for cyber security solutions. >>>
By 2020, more than 40% of the American workforce, or 60 million people are expected to be independent freelancers. While dozens of tech platforms exist to help companies find freelance talent, Torchlite is the first platform that helps them manage, collaborate with, and evaluate that talent in the niche area of digital marketing. >>>
LevelEleven is a sales performance management platform. The main value proposition of LevelEleven is its unique platform that includes personalized performance scorecards for managers and salespeople, alert systems to tell a team when a key metric or team member is falling behind, and a contest engine to quickly get behavior back on track. Named by Salesforce as one of the “Top 8 Apps to Help Your Sales Soar,” it is the most deeply integrated platform within Salesforce.com, which is used by more than 100,000 sales organizations around the world. >>>
Sramana Mitra: These detections that you’re making, are you able to trace that back to who is actually initiating these attacks?
Neal Creighton: The first and foremost thing that we try and do is stop the attack. That’s where we’re focused. We’re trying to keep the company off the headlines. That’s number one. The attribution piece is very hard because the attackers will come in and they will hide their tracks on their location. You’re able to see all that information that is applicable to the attack there. There are certain trades. We have enough information to say that certain payloads we see are characteristic of payloads we’ve seen from certain criminal elements or certain countries.
We can compare those and make predictions about where that came from. Then there are certain attacks that we think are pretty interesting like the Sony attack. The last year or so was very similar to an attack that happened in South Korea about two and a half years ago. There were certain elements of the payload that were very, very close. We’re able to see that, but our primary job is to make sure that we stop the attack before it does the damage to the organization and keep that organization out of the newspapers and keep the customer safe. >>>
About 90% of workers in the United States use their personal smartphones for work purposes without knowing the potential security threats they bring to the enterprise and themselves. According to the Identity Theft Resource Center, there were 783 data breaches in 2014, a 27.5% increase over the same period the previous year. As wireless and Bring Your Own Device become even more prevalent, detecting rogue and unauthorized devices within the enterprise will become a necessary part of an organization’s information security system. Pwnie Express is focused on this fast-growing, emerging problem. >>>
The analytics market has been getting hotter and hotter over the last decade. However, there are very few analytics companies that build highly focused value-adding applications targeting specific industries. DecisionNext is one such company that builds predictive analytics solutions for the niche area of commodities-driven industries. Its main value proposition is that it provides comprehensive “what if” simulations that let you see the impact of changes across everything you buy and sell and identify the most profitable path forward. >>>
GMR Transcription Services, Inc. (GMRT) is a leading US-based provider of transcription and translation services. Its main value proposition is that it offers accuracy, security and speed without jeopardizing cost. It ensures 100% confidentiality and security as it relies solely on people based in the US. >>>