Solo Entrepreneur to $10M+ Niche E-commerce Success: DoggieLawn Founder Natalie Youn (Part 2)

Sramana Mitra: I’m trying to get to a little bit of a methodology here. Oftentimes, you do get positive bias or negative bias. It sounds like you were getting a false negative in this case where you were convinced about your own pain point, but the people you were talking to were giving you false negatives. But you still went ahead. Was there a segmentation error?

Natalie Youn: There definitely was.

Solo Entrepreneur to $10M+ Niche E-commerce Success: DoggieLawn Founder Natalie Youn (Part 1)

Natalie has done a superb job of positioning a niche product and building a great business starting solo.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? What kind of background?

From Developer to Entrepreneur: A Guide to Bootstrapping and Startup Creation

Millions of developers sit at their computers daydreaming about running their own company and making a difference in the world. They may even have fantastic ideas, but because they know nothing about business creation, they do not know how to turn ideas into a real company. 

The developer-to-entrepreneur way is not an easy one, but it can be done. It has been done repeatedly. At 1Mby1M, we specialize in helping developers make this transition effectively and successfully. 

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Bootstrapping to $3M a month: Prequel CEO Timur Khabirov (Part 4)

Sramana Mitra: What are some examples of non-paid customer acquisition?

Timur Khabirov: Some celebrity who makes their own content. Let’s talk about viral effect. The first one was BTS. I didn’t know about this band before, but they started using Prequel. When I woke up, we were on the top. The BTS group used Prequel during the Grammys. Twitter was crazy.

Sramana Mitra: That gave you a huge lift.

Bootstrapping to $3M a month: Prequel CEO Timur Khabirov (Part 3)

Sramana Mitra: Talk to me about influencer marketing. What did you do?

Timur Khabirov: Influencer marketing is a bit complicated. If you’re doing user acquisition, it’s a clear traffic. You understand your consumers. You understand the conversion rate. With influencer marketing, it’s not that easy to manage this.

Sramana Mitra: But it’s worthwhile in your opinion?

Bootstrapping to $3M a month: Prequel CEO Timur Khabirov (Part 2)

Sramana Mitra: Explain, step by step, how you brought this product to market?

Timur Khabirov: You need to understand what the market needs. We have social media platforms. What do they need? First and foremost, it has to be a time saver. Then, it has to be easy.

Sramana Mitra: Are we talking about a B2C product?

Bootstrapping to $3M a month: Prequel CEO Timur Khabirov (Part 1)

Timur has bootstrapped a digital app to $3M a month. Read on to learn how.

Sramana Mitra: Let’s start at the very beginning of your journey. Where were you born and raised? What kind of background?

Building a Robotics Company from India: Ritukar Vijay CEO of Ottonomy (Part 6)

Sramana Mitra: Who’s paying?

Ritukar Vijay: The concessionaire, airport, and end customer. End customers are paying for convenience. They don’t have to pay any tips.

Sramana Mitra: Are you making your revenue from the airport payments or concessionaires?

Ritukar Vijay: All three of them. We are the single point of contact with the consumer where we are getting the order value.