Sramana Mitra: What did you do next?
Valon Xhafa: I wanted to start something else. I wanted to build something from scratch. I tried to use different matchmaking platforms for co-founders. I met my co-founder. We matched. I liked his profile. He was doing his Ph.D. in behavioral science. He was talking about how you can incentivize customers in online stores to make specific decisions.
>>>Sramana Mitra: There were two things that you talked about in this case study. One is there are so many developers out there who want to be entrepreneurs. Very often, they don’t know which problem to solve or they don’t have the domain knowledge.
In your case, you went to this media accelerator and met journalists who had a problem they wanted to solve. This enmeshing of non-technical domain knowledge and a technical person creates very interesting company opportunities. That’s one way developers can become entrepreneurs.
>>>Valon is a software developer who made a successful transition to an entrepreneur and had a quick exit with his first venture.
His second venture is already at $5M+ in revenues with just a pre-seed round of financing. This venture, Behemics, has already received two acquisition offers. Fabulous story!
>>>Sramana Mitra: What about fabric?
Joe Zhou: We purchase from big fabric factories and we handle its stocking.
Sramana Mitra: Let’s say a designer wants to design something, they have to work within a catalog of fabric?
Joe Zhou: We have 40 kinds of fabric. They don’t need to select from the fabric. The fabric is connected to certain styles. We already have these prepared.
>>>Joe talks about a gap in designing, manufacturing, and drop-shipping small run fashion merchandise.
Excellent offering from a Chinese company to fill a big gap in SMB e-commerce.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
>>>Sramana Mitra: I also want to comment on what you said about go-to-market strategy. Cybersecurity is incredibly crowded. If you think about a large enterprise buyer who is usually a CISO, they don’t really have the bandwidth to look up every little startup out there. They have close relationships with the top players. When it comes to small companies, you have to go to market through some other way to reach these buyers. That’s what we assessed.
It’s becoming more acute now. As a result, there has been a shift in the thinking of VCs who are investing in these early-stage cybersecurity companies. They are also thinking about operating with a very small amount of capital. At the point where you need to scale your sales, that’s where investors are seeking exits into strategic players.
>>>Sramana Mitra: Was it mostly direct selling through LinkedIn?
Peter Ord: We were 100% outbound all the way to our Series A. Our Series A was raised in October 2020. We sourced three lists that we believe represent ideal customer profiles. The first list was companies that have recently raised. The second was competitors of our current competitors. The third list was people whose job roles have changed in LinkedIn that had implementation manager in their title. Those three lists are our outbound effort. We got all the way to $2 million ARR just by pure outbound approach.
>>>Deepak Balakrishna, Co-founder CEO of Adya, which was acquired by Qualys. We review his lessons from the trenches, steering a Bootstrapping to Exit transaction.
Sramana Mitra: Let’s start with at the 1Mby1M premium program with Adya, which was acquired by Qualys. Qualys, as you might know, is a public cyber security company. Adya was also in the cyber security space. I invited Deepak to talk about exit strategy and what he went through.
>>>