From Developer to Successful Machine Learning Entrepreneur: Aparna Dhinakaran, Co-Founder, CPO of Arize (Part 1)

We have a huge audience of developers, engineers, and programmers who want to transition to becoming successful entrepreneurs.

This conversation explores the journey of such a developer. Fantastic story!

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where did you grow up? What kind of circumstances?

Solo Entrepreneur Bootstrapping with a Paycheck to over $15M Revenue: SoPost CEO Jonny Grubin (Part 7)

Sramana Mitra: How much did you raise in the second round?

Jonny Grubin: Probably about £300,000. In total, we raised about £900,000.

Sramana Mitra: Excellent. I love capital-efficient businesses.

Solo Entrepreneur Bootstrapping with a Paycheck to over $15M Revenue: SoPost CEO Jonny Grubin (Part 6)

Sramana Mitra: 2014 and 2015, more of the same?

Jonny Grubin: Our focus and what I had built this business around was gifting samples to a friend. We were doing well with that. There was nobody else in the space. Brands loved it. We were on a pretty exciting trajectory. We had a lot of brands come to us saying, “We want to be able to sample in other ways. We don’t do it through just a gifting experience.” It was only down to my stubbornness that we focused solely on gifting for so long.

Solo Entrepreneur Bootstrapping with a Paycheck to over $15M Revenue: SoPost CEO Jonny Grubin (Part 5)

Sramana Mitra: How much did Avon pay you?

Jonny Grubin: They paid me £1,000 which seemed like a huge amount of money at that time. It was about validating it all. We were still very much bootstrapped. I didn’t want to be greedy. I need to charge them something. A thousand pounds seemed like a fair price and it seemed like I could map out how to get to breakeven in a short period of time.

Sramana Mitra: What happened after that? How did you go about building on that concept?

Solo Entrepreneur Bootstrapping with a Paycheck to over $15M Revenue: SoPost CEO Jonny Grubin (Part 4)

Sramana Mitra: How much money did your friend put in?

Jonny Grubin: He put in £45,000, which for me felt like a huge amount of money.

Sramana Mitra: What exactly where you able to prove in that MVP? I’m so used to constantly working with people’s pitches. As you were speaking, one thing that struck me is you almost have two ideas in there. One is this idea that for people in urban areas where theft is higher and there’s no safe space to leave something. That is a real delivery problem.

Solo Entrepreneur Bootstrapping with a Paycheck to over $15M Revenue: SoPost CEO Jonny Grubin (Part 3)

Jonny Grubin: I wrote to a couple of friends and we launched an MVP. People couldn’t do anything with SoPost, but it allowed me to test the concept. In December 2012, we launched a website where you could sign up with your email address. You could add some delivery addresses and create a schedule, but you couldn’t do anything off the back of it.

Sramana Mitra: You said you worked with a couple of friends. You also had this paycheck that was still going when you started this company. Can you take me to that very beginning before you launched an MVP when you decided to restart? How long did you keep that other job?

Solo Entrepreneur Bootstrapping with a Paycheck to over $15M Revenue: SoPost CEO Jonny Grubin (Part 2)

Jonny Grubin: Aside from that, there were a couple of things that led to its failure. The way we executed was not great. The whole idea behind what we were trying to do was about making the process of shipping a physical item easier. When we went back and looked back, it was a 26-step process to send an item to another person. We were making it much harder. It just really affected the adoption rate. It wasn’t because nobody was interested in the concept; it was because it was a long-winded experience to use our product.

The third is that the timing was wrong. We could have launched exactly the same thing years later and would have had better success. The reality is the way we structured the team, the way we executed things wasn’t helpful.

Solo Entrepreneur Bootstrapping with a Paycheck to over $15M Revenue: SoPost CEO Jonny Grubin (Part 1)

Jonny started as a solo entrepreneur, bootstrapped with a paycheck, and has built a $15M+ revenue global business with a small amount of funding. Excellent story!

Sramana Mitra: Let’s go to the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?