Sramana Mitra: How about getting your first product out? Were you bootstrapping to get to the first product?
Lloyed Lobo: We bootstrapped to about $10 million ARR. We just raised a round of funding around Thanksgiving last year.
Sramana Mitra: Let’s talk through the early part. You bootstrapped and you had validation because of your consulting work. How much of that consulting pool became customers of the product?
>>>Sramana Mitra: You have a wonderful positioning because anything that has a compliance angle to it has a very mission-critical purchase cycle. You must have experienced pretty high-velocity customer building.
Sarva Srinivasan: That’s correct. In parallel, we started building EZOPS. As part of our engagement, we were talking with the clients and their challenges. Oftentimes, it was just a lack of an end-to-end platform. It could be that I have the wrong data. Therefore, I’m not able to send the right information to the regulators. It could be that I have 10 different applications sending the same data and I can’t figure out what the right data is. These are very simple problems.
>>>Lloyed Lobo: R&D tax credit is a beachhead for us. My co-founder used to run this at KPMG. He was a manager at the R&D tax credit team. He said that it’s a manual and broken process. At the end of the year, we would go to companies and say, “Give us your shoebox.” But that shoebox is not just your receipts; it’s everything you did in R&D.
>>>Sramana Mitra: You were doing this out of Chicago?
Sarva Srinivasan: New Jersey. All three of us are from New Jersey. We started off in a small office back in January 2014.
Sramana Mitra: All these 20 clients, you serviced with just the three of you?
>>>If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
When we spoke in 2015, Joel Lessem was scaling a profitable company in Toronto called Firmex, and had only spent $4 million in angel money to get to almost $10 million in revenue.
Sramana Mitra: Let’s start with the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of background?
Joel Lessem: I was born in Israel but raised in Toronto from the age of three. I grew up in Toronto.
Lloyed Lobo, Co-founder and President of Boast.ai, discusses his failures and eventual success building AI startups. Wonderful conversation!
Sramana Mitra: Welcome Lloyed. I’m looking forward to know you and understanding what you’re doing.
Lloyed Lobo: Thanks for having me.
>>>Sramana Mitra: Can either one of you summarize Bikram’s background?
Sarva Srinivasan: Bikram spent most of his time in banking. He graduated from Illinois Institute of Technology in Chicago and then went on to work at McKinsey for a year or so. He then worked at Lehman, Goldman, and Citi. He comes from a background of building and running services operations at banks.
Sramana Mitra: Tell me about what was the analysis of the market and where did you position EZOPS.
>>>This is a text book case study of founders with deep domain knowledge in starting with services and then productizing, eventually raising institutional capital.
Sramana Mitra: Let’s start at the very beginning of your journey. Where were you born? Where does your journey begin?
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