Capital Efficient Entrepreneurship to $30 Million from India: Ankit Oberoi, CEO of AdPushup (Part 4)

Sramana Mitra: What happens with the AdPushup business? 

Ankit Oberoi: We just found a new office. Everybody is excited. Those four or five people who were working in a small room in the other company finally realized that what we have built is becoming a company. We got a new office. We got a lot of coverage on TechCrunch and other websites.

Capital Efficient Entrepreneurship to $30 Million from India: Ankit Oberoi, CEO of AdPushup (Part 3)

Sramana Mitra: How do you anticipate that? How do you know what to show whom?

Ankit Oberoi: That’s a data problem. We capture 30 plus parameters from the user, then create buckets where you can put analytical logins that can predict or help you decide which variation will do better.

Capital Efficient Entrepreneurship to $30 Million from India: Ankit Oberoi, CEO of AdPushup (Part 2)

Sramana Mitra: Whom did you sell that business to?

Ankit Oberoi: This was a hosting company. It was just a customer and it wasn’t a fancy transaction by any means. I just sold off all my customers to another hosting company in the US. It was not a big transaction by any means.

Capital Efficient Entrepreneurship to $30 Million from India: Ankit Oberoi, CEO of AdPushup (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Great entrepreneurs continuously learn from the market. Ankit’s story is one of really diligent learning. Wonderful read!

Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have?

Bootstrapping to $130M: Pura Vida CEO Griffin Thall (Part 3)

Sramana Mitra: What about your team? What kind of team did you need to make this happen?

Griffin Thall: Right now, we have about 40 employees. Everyone is an amazing team member. They are creative and hardworking. A lot of our experienced team members have come from other surf brands or apparel brands.

Bootstrapping to $10 Million: Lawline CEO David Schnurman ( Part 7)

Sramana Mitra: I think I’ve got the story. Is there anything that I should have asked you that I did not?

David Schnurman: I think the part that we didn’t talk about is the part where I realize that the most important thing is the mindset. One of the things that has been amazing for me is recognizing a couple of important things.

Bootstrapping to $130M: Pura Vida CEO Griffin Thall (Part 2)

Sramana Mitra: What was the customer acquisition strategy on each track? 

Griffin Thall: For B2C, we would pass out bracelets to people in college campuses. We would go to street fairs. We would do anything that we could that was the grassroots to grow in marketing.

Bootstrapping to $10 Million: Lawline CEO David Schnurman ( Part 6)

Sramana Mitra: How many people are there now?

David Schnurman: About 25 or so. We have partners, but we try to keep everything that is core to ourselves and then outsource everything else. We have many agencies that we work with from a marketing standpoint to manage AdWords and rebranding.