Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 7)

Sramana Mitra: What you have today is a product and a business model that is just starting to come into the market? This business model is not generating $5 million in revenue?

Benoît l’Archevêque: If you only consider Azzimov, no. But if you consider the whole entity, yes.

Sramana Mitra: You’re basically trying to turn people with major traffic to a Google-kind of business model. It would be interesting to see if they can execute on their side on these ad sales and generating affiliate networks. You’re leaving the execution in their hands. They’re not set up to execute on these kinds of principles. >>>

Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 6)

Benoît l’Archevêque: It’s like the 411 service in North America where people call to get services. In China, they have salesmen receiving the call. People call and say, “I’m looking for this.” The person receiving the call will not only give the information but also go and complete the sale. Azzimov is included in that. They have the affiliate program already in place.

Sramana Mitra: I understand the advertising and lead generation, but how does the affiliate program work?

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Thought Leaders in Cloud Computing: Lou Guercia, CEO of Scribe Software (Part 5)

But I would think that there’s tremendous opportunity for entrepreneurs to kickoff very specific use cases within an industry or between a couple of technologies and build complete solutions. For example, something around the idea of connecting SMS types of technologies to other forms of broad-based marketing such as email, analytics between SMS campaigns, and web analytics. >>>

Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 5)

Sramana Mitra: In the case of Google, they have web self-service advertisement capabilities like Google CPC. If I, as a small business, want to advertise on Google, I can go to Google’s website and set it up to do that advertising. Do you have that in place as well?

Benoît l’Archevêque: Yes. We call that ad boosting. We can do product placement in site. We can actually increase or not, depending on the context of the search. Also, we do product re-targeting. For example, you have a blog. You would like to have contextual products offered in the article you were doing. We can actually place products beside the articles. We call that product re-targeting. >>>

Thought Leaders in Cloud Computing: Lou Guercia, CEO of Scribe Software (Part 4)

My perspective in what’s happening in the cloud is reasonably deep because I’ve been living in it for so long. The three trends that I see at this point won’t probably be new to you. The way that I packaged them might shape what it is we’re doing here for Scribe. Number one is the tsunami that is the cloud. It is growing exponentially faster and especially within the last year. Despite all the negative stories regarding concerns of privacy, security, and the bias against using cloud in certain geographies, there’s an acceptance now that the value of cloud is so overwhelming that it seems like some of these concerns are just eroding. The ubiquity of the cloud is all but assured. That’s the number one driver. >>>

Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 4)

Benoît l’Archevêque: There are three revenue models in Azzimov: advertising when you search, the lead generation system that I just explained, and the affiliate model. When someone buys, there’s a percentage take off that. Put that aside. Take that business model, but apply it to mobile. >>>

Thought Leaders in Cloud Computing: Lou Guercia, CEO of Scribe Software (Part 3)

Sramana Mitra: Can you give an example of what type of things are sports teams trying to do with that kind of data?

Lou Guercia: Let’s take the Oakland A’s, for example. You are a baseball fan. They are able to correlate your name and your credit card information to the games you’ve attended such as home games at the Oakland A’s park that you’ve attended. In this case, Oakland A’s will know who sat in what seats for what games. They’ll also know whether or not you’re sitting in one of the regular seats or if you’re a high-flyer and you’re a corporate box holder. They’ll correlate for what games you tend to rent out the big box and then they’ll basically begin marketing to you when teams of that name come up again or if they tend to see that you’re a person that will purchase tickets when East Coast teams comes to your West Coast park. >>>

Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 3)

Benoît l’Archevêque: I’ll give you a very quick example. If I do a search on Italian, red, and car, you see a Ferrari. What we have created is a new dynamic knowledge graph where we only store words once. If I have 500,000 bottles of wine, I’m not going to store the word wine 500,000 times because I have 500,000 different bottles of wine. I will store wine once. I will store red once. I will store the words that are not common to create this other group of products. We were able to build a new way of structuring data. We can now take homogeneous and heterogeneous data and deconstruct and reconstruct in real time. For us, it’s a matter of seconds.

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