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Taking on Business Intelligence: Lucidera CEO Ken Rudin (Part 5)

Posted on Saturday, Jul 21st 2007

SM: Describe the value proposition of LucidEra, including differentiation versus the rest of the market.

KR: LucidEra combines sales and financial data to give users at small-to-mid sized businesses powerful insight into the effectiveness of their entire sales operations process (including quotas, pipeline, revenues, and expenses). We firmly believe that just like the everyday consumer who has vast amounts of information at their fingertips through various websites, people should have the data they need to be successful in their business lives as well. It should be considered an employee’s right, not a privilege, to have this level of visibility into their business. In the existing BI market today, the average employee simply does not have this. No one should have to work in an environment where the right information is not readily available.

Our key differentiator is that we deliver a complete reporting and analysis solution entirely on-demand.

SM: How big is the market? How do you calculate TAM?

KR: Since we are re-inventing the Business Intelligence market, our market is essentially the Business Intelligence market (which has focused on enterprise customers) plus the midmarket which traditional BI vendors were not able to address. Below is a graph of the BI market size.

BI TAM

[Part 1]
[Part 2]
[Part 3]
[Part 4]
[Part 5]
[Part 6]
[Part 7]
[Part 8]

This segment is part 5 in the series : Taking on Business Intelligence: Lucidera CEO Ken Rudin
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