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Women & Web 3.0 (Part 3)

Posted on Wednesday, Jul 25th 2007

Business Model

Most women’s sites earn money mainly from ad revenues, and also from subscriptions and products sold through their sites. According to comScore Media Metrix, advertisement revenues for the women’s sites are forecasted to grow at 19% in 2007 but iVillage has grown its ad revenues by 46% in 1Q 2007 and 40% in 2Q 2007.

Ad rates for most of the women’s sites vary between $5 to $40 CPM with quality sites like iVillage, Glam, etc. commanding a premium.

Niche positioning, premium and highly targeted content allows web properties like Glam Media attract premium brand advertisers such as Lacoste, H&M, Max Factor, Reebok, and Maybelline and garner high CPMs of $20 to $35, depending on placement and reach.

Glam Media, in addition, also sells/places Ads on other women-focused web properties including blogs, as part of the Glam Publisher’s Network. This is an example of the rapidly developing Vertical Ad Network business model that I have discussed before.
To recap, you can read the following articles:

* Defying Google: Adify CEO Russ Fradin
* Monetizing Blogs via Ad Networks
* Time Warner’s Ad Network Move

In fact, Adify, profiled in this article, is also powering a women-focused vertical ad network on behalf of iVillage.

[Part 1]
[Part 2]
[Part 3]
[Part 4]
[Part 5]

This segment is part 3 in the series : Women & Web 3.0
1 2 3 4 5

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iVillage has long been a resource for great information as well as a model of how to garner media attention.

Many thanks for sharing this. It is great information that can further help women plan their online marketing and promotions.

I am glad I stumbled upon your blog (via a google alert) I am going to post a “blurb” about your posts with a linkback in my weekly ezine – eMonday News – a newsletter for women who do business on and off the web, published and produced by The WECAI Network (

Wishing you a great day… and then some.

Heidi Richards

Heidi Richards, Founder & CEO Thursday, July 26, 2007 at 7:48 AM PT


Good to have you here. If I am not mistaken, I think my readership is vastly more male than female, so it would be fun to have more women as part of the community. And it would give me some more incentive to do women oriented topics.


Sramana Mitra Thursday, July 26, 2007 at 8:37 AM PT